Celebrating Friendship in Style

EVEN the humblest, simplest and most modest woman will agree with me when I say that looking good is important in being confident as a woman.  It’s not the only thing that will make one shine in her giftedness, but it does play a role in empowering women.  Looking good doesn’t mean one needs to wear the most expensive and well-known brands.  All it takes is wearing good quality pieces that are suitable to one’s body type and personal style.

There are many brands out there for us to choose from but it is rare to find a local brand that is up to par with international brands.  So I was delighted when Olivia opened in Bacolod because this is exactly what it is.  A local brand that has set international-quality standards in clothing! It is a brand that believes a woman must look good and be comfortable in whatever occasion – whether at the beach, at the mall or at a wedding.

Last Saturday, Olivia launched its new campaign “Olivia Celebrate Friendship” at the District, Ayala North Point.  The campaign is all about highlighting the gift of friendship and how it is timeless, fun and free, just like Olivia. 

OLIVIA Managing Director, Antoinette Lacson

Friendship plays a great role in a woman’s life.  When she is down, she needs her friends to confide in and cheer her up.  When she is happy, she needs them to share her joy with.  So in every phase of a woman’s life, from her childhood, in her teens, or even in motherhood, her friends are faithfully allies.

Duo Category 1st Place Winner Michelle Benedicto

Group Category 2nd Place Winner Anna Escalante

This is evident in the 300 plus entries that were sent in Olivia’s Celebrate Friendship Photo Contest, where women uploaded photos of their favorite bonding moments with their friends on Facebook and Instagram.  There were funny photos of friends that go way back from childhood, moving photos of mother and daughter who consider each other as best friends, and friends who have nothing but crazy fun at the beach. 

Duo Category 2nd Place Winner Toni Diente

Duo Category 3rd Place Winner Arianna Marie Condo

Together with the launch of the new campaign was the launch of its new collection.  One thing that I really love about Olivia is the choice of fabrics.  They use soft and comfortable fabric, yet the prints and colors are visually pleasing to the eye.  For this collection, there are a lot of shades of lilacs, blues and greens.

OLIVIA Brand Ambassadors Antoinette Lacson, Anya Gamboa,
Martina Quirino, Jennie Garcia and Pam Jalandoni

The 2^nd to 6^th place winners of the Duo and Group Category of the photo contest won fabulous gift bags from Olivia.  While the 1^st place winners of the Duo and Group Categories won P25,000 and P40,000 respectively, worth of shopping spree at Olivia.  These prizes are such a treat to these women who joined in celebrating their friendships with Olivia.

Group Category 1st Place Winners
claiming their prize

Group Category 1st Place Winner Jumpee Tipon

Finding beautiful, good quality clothes that make us look great is one of women’s simple joys, and one can find these at Olivia.  Other brands that the stores carry are Havaianas, Bensimon, Thread 365, Seychelles, Dupe and Praiaz.  Olivia branches are at the District, Ayala North Point, 2^nd Floor Robinson’s Place Bacolod and Ground Floor, Balay Quince.

(Published for Breathing Gratitude, Sun Star Lifestyle Section on July 10, 2014)